
Commercial and municipal recreational water facilities are such as swimming pools and spas located at schools, universities, resorts, hospitals, municipal facilities, hotels, and water parks. Suppliers of this market are fragmented and highly competitive.
Water-treatment chemicals are mostly commodities and as such many companies can sell them generically, like flour, gasoline, and chlorine. Commodity sellers strongly need to differentiate themselves from the others, particularly as they can provide services along with their products.